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Regenerace památných stromořadí a systémy péče
Provazníková, Nicole
This master's thesis is focused on methods and care options memorial trees. Processing works were selected representative memorable alley (lindens alley in Rosice at Brno and Novodvorská alley in the Moravian Karst). Based on the analysis of typology and causes damage occurring on those memorable trees in the alley, they are designed to work in appropriate silvicultural measures to ensure adequate functionality, stabilization, stopping or slowing down the process of decay - decay and its individual structures. All cultivations are then supported by economic calculations. The work also suggests appropriate marketing measures and possibilities for improving the care of the vegetation elements. This master's thesis is also based on literature dealing historic context in relation to the memorial landscape alley, as well as biological, aesthetic, functional and economic aspects associated with other care options memorial trees. The work deals valid state legislation within the meaning of the announcement memorable alley and possible tools in their care. It offers an analysis of the technologies used in the system of care and overall view of the appreciation of historical and current trends in the treatment of protected trees.
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Marketingová opatření výrobců lihovin v souvislosti se změnami na trhu alkoholických nápojů
Francová, Darina
FRANCOVÁ, D. Marketing Measures of Distilled Beverage Manufacturing in Regards to Changes on Market with Alcoholic Beverages. Diploma Thesis. Brno: MENDELU, 2014. Diploma thesis focuses on a proposal of marketing measures to help distilled beverage manufacturers to face harmful events. An analysis of administered changes on the market with alcoholic beverages is provided and the impact of such changes on the economic situation of the Czech Republic is identified. An impact from administered changes to business activity and economic results of selected businesses active on the market of distilled beverages is also recognized. Other countries response to a similar situation on the market with alcoholic beverages is compared to Czech statutory authorities response. A questionnaire study is executed in order to trace the impact of a methanol case on consumers' behavior of residents of Olomouc County. Based on a combination of results obtained from questionnaires and theoretical knowledge, a series of marketing measures designated to distilled beverage manufactures active on the market is suggested. These measures are based on critical communication as well as on the use of promotional activities after the crisis subsided.
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The potential of the Museum of prison for the development of the town Uničov
Vanková, Tereza ; Černá, Jitka (advisor) ; Švéda, Michal (referee)
The diploma thesis analyses marketing of a tourist offer of the town Uničov with the focus on the crucial project - The Museum of prison. The main aim of the work is to show the potentail of this unique attractivity for the development of the town and at the same time a proposal of specific marketing measures for the year 2012. Firstly, basic tourist attractivities of the town Uničov are defined. A SWOT analysis of the town Uničov and marketing mix 5P are conducted. In the case of The Museum of prison, the SWOT analysis is also conducted and marketing mix 5P which is orientated towards the product from the view of visitors. In the conclusion, specific marketing meaasures are proposed. The diploma thesis will serve as a source for real elaboration of individual measures for subjects dealing with tourism of the town Uničov.
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Marketing of tourism offer of the town of Žatec
Novotný, Jan ; Černá, Jitka (advisor) ; Válka, Jiří (referee)
The thesis analyses the marketing of tourism offer of the town of Žatec with a particular emphasis on its principal product -- the Temple of Hops and Beer. Its main objective is to formulate proposals of specific marketing measures for the popularization of the general tourism offer of the town of Žatec and the Temple of Hops and Beer for the last quarter of the year 2011 and 2012. After defining the main tourist industry attractions of Žatec, the thesis builts upon the SWOT analysis and 5P marketing mix. In the case of the Temple of Hops and Beer the paper presents a proposal of the marketing plan incorporating 5C marketing approach, which assesses the above-mentioned product from a broader visitor's point of view. Both approaches are adjusted to budget and public administration management rules. This thesis' conclusion will serve as an input for the tourism industry subjects in Žatec in accordance with the development strategies approved on local, regional, as well as national level.
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E.ON Customer Satisfaction Development
PEŠKOVÁ, Kateřina
The thesis examines the development of the satisfaction of customers of the E.ON energy corporation during 2005 ? 2010 on the basis of a MAC CASA survey. The outcome is assessed in comparison with implemented marketing measures, the development of prices, and other factors relating to the period in question. The assessment is followed by recommendations aimed at improving customer satisfaction and loyalty.
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